Yoshira’s aim is to kit out riders with smart, unique and subtle clothing. We believe mountain bike clothing doesn’t have to be full of lairy colours and crazy patterns. If you don’t want to ride your local trails looking like you have just come from a motocross race, then we are for you! 

Yoshira was dreamt up in 2015 by founder Paul Rothwell. It came from a love of mountain biking and trail riding, but a dislike of the lairy designs and colour schemes of DH and trail clothing.

With that in mind, we set about to design clean, simple and smart clothing for trail and enduro riding for riders to ride all day in, and be able to chill in the cafe/pub afterwards without looking out of place. They also needed to be at a decent price point.

That’s it. Simple, clean MTB clothing for a fair price.